Kentucky leads the nation in developing cultural tourism, based on the personal, authentic experience of a region’s culture. U.S. Route 23 through the eastern Kentucky mountains is promoted as the Country Music Highway to celebrate the lives of dozens of famous country music stars that grew up along the route.
Southern Kentucky is home to many artisans creating both traditional and trendsetting folk arts and crafts. Kentucky’s communities are made vibrant by the wealth of arts opportunities available across the commonwealth. In large metropolitan areas and rural towns alike, Kentuckians enjoy a rich heritage in the performing, visual, traditional, and literary arts.